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A small group of thoughtful people could change the world. Indeed, it\'s the only thing that ever has.
Margaret Mead
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Parents offered new choices in allergen-free food
Posted on May 21st, 2009 No comments
Want to advertise with us? marc @ eatnutfree.comEnjoy Life is by now a well-known brand, and one that many of us have grown used to seeing in our grocery stores if not in our cupboards. This is a great story of a couple of guys who wanted to help out the growing population of allergy sufferers.
An idea that started as a class project between two friends is big business in the booming food allergy and intolerance market that one research firm estimates will reach $3.9 billion this year.
Scott Mandell and Bert Cohen, classmates at Northwestern University’s Kellogg School of Management in 2000, founded their allergen-free food company, Enjoy Life Natural Brands LLC, in 2001. The pair drafted their initial business plan for a school assignment in their last class before graduation. Their idea for an allergen-free food company was inspired by Cohen’s mother, who had multiple sclerosis and serious dietary restrictions.
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